Deep Ahuja Sharma holding her book, Coaching Playbook for People Leaders

About Deep

Coach, facilitator, poet.

I'm Deep Ahuja Sharma, an ICF Master Certified Coach, Advanced Certified Team Coach and global facilitator. For over two decades I've worked with leaders from more than 70 nationalities, across Big 4, Fortune 500, defence, IT and manufacturing organisations, and I'm the founder of Coach N Coachee.

I'm also a published poet, and that comes with a side effect my participants have learned to expect. Somewhere in every workshop, a poem or an acronym turns up, completely unplanned. Give me a word your team is wrestling with, and there's a fair chance it leaves the room as an acronym. My IDEAS framework, for example, was born at a leadership bootcamp in Africa, just as the group was diving into a brainstorming session: Insight, Direction, Emotion, Action and Support. Nobody has managed to stop me yet. To be fair, nobody has tried very hard.

At home, I'm mother to a teenager. It is the most advanced leadership program I have ever enrolled in: no syllabus, constant live feedback, and a participant who reserves the right to roll their eyes at every insight. It keeps my coaching honest.

Across boardrooms, retreats and my dining table, the work is the same: hold the space, listen deeply, and trust people to find their own answers. That is what I help leaders learn to do for their own teams.

  • Global facilitator
  • Published poet
  • Founder, Coach N Coachee
  • Mother to a teenager

My approach

V.I.A.: from insight to action.

My work blends Eastern wisdom, such as mindfulness and reflection, with Western frameworks, such as Gestalt psychology, neuroscience and systemic coaching. I begin by knowing the room: people's context, their realities and what they actually need. V.I.A. is how I then take them from reflection to real change.

  1. V

    Visualisation

    We use evocative imagery, including my Deep Reflections cards, to explore thoughts and feelings that are hard to put into words.

  2. I

    Internalisation

    We engage all the senses and integrate head, heart and hands, so insights move beyond thinking into how a person feels, believes and acts.

  3. A

    Actualisation

    Positive psychology and emotional intelligence turn those insights into specific commitments and new behaviours back at work.

"Leadership is not about position. It is about presence that boosts the team's performance."Deep Ahuja Sharma

I also draw on EQ-i 2.0, GROW, DISC, Social Styles, SBI feedback, Appreciative Inquiry, NLP, Transactional Analysis and my own VIBE Listening: hearing a person's values, identity, beliefs and energy.

Read: Head, heart, hands and gut

Trusted by

Organisations that invest in how their leaders lead.

  • EY
  • BCG
  • HP
  • Unilever
  • Ralph Lauren
  • CGI
  • AstraZeneca
  • American Express
  • Samsung SDS
  • Samsung
  • Rolls-Royce
  • Lowe's
  • Wipro
  • Pine Labs
  • Hindustan Zinc
  • Irdeto
  • Sun Life
  • Max Life Insurance
  • UTI Mutual Fund
  • Kronos
  • Tenneco
  • Hollister
  • NIIT
  • IIM Udaipur
  • CISF
  • Entelechy
  • GSI

and leaders trained from

  • Amazon
  • PepsiCo
  • Qualcomm
  • PayU
  • Great Place to Work
  • Salesforce
  • Accenture
  • Reliance Communications
  • e-con Systems

“Deep brings a rare combination of strategic clarity, emotional intelligence, and practical coaching expertise that helps leadership teams think deeply, align meaningfully, and move forward with confidence.”

Kiran ReddyHead of IT Operations, Ralph Lauren

“Deep consistently demonstrated professionalism, empathy and insight. She listened deeply and created an environment where everyone felt heard and supported.”

Ercan GüdenMEA Sales Excellence Lead, AstraZeneca

“Deep has a remarkable ability to explain complex concepts in a clear, practical, and engaging manner. Her guidance helped me gain confidence and improve my understanding significantly.”

Gyan PandeyPresident and Chief Marketing Officer
ICF Toronto Charter Chapter special recognition slide naming Deep Ahuja Sharma the 2025 Outstanding Contributor Award recipient

Recognition

ICF Toronto Charter Chapter, 2025 Outstanding Contributor Award

Honoured for innovation, impact and contribution to the coaching profession.

Certified by

Credentials and accreditations

Internationally recognised credentials across coaching, team coaching, psychology and assessment.

  • ICF logo
    ICFMaster Certified Coach (MCC)ICF’s highest coaching credential
  • ICF logo
    ICFAdvanced Certification in Team Coaching (ACTC)
  • EMCC Global logo
    EMCC GlobalSenior PractitionerEuropean Individual Accreditation (EIA)
  • Anil Thomas Fellowship logo
    Anil Thomas FellowshipMaster in Gestalt PsychologyThe Gestalt Experience
  • IIM Lucknow logo
    IIM LucknowExecutive MBA in HRAlumna
  • ICAgile logo
    ICAgileCertified Professional in Agile CoachingICP-ACC
  • Multi-Health Systems (MHS) logo
    Multi-Health Systems (MHS)EQ-i 2.0 and EQ 360Certified practitioner
  • Wiley logo
    WileyEverything DiSCAuthorized partner
  • Kirkpatrick Partners logo
    Kirkpatrick PartnersBronze LevelCertified professional
  • Dale Carnegie logo
    Dale CarnegieCertified Train the Trainer
  • International Association of Facilitators logo
    International Association of FacilitatorsMember of IAF
  • Kathalaya logo
    KathalayaStorytellingCertified storyteller
  • iNLP Center logo
    iNLP CenterCertified Practitioner of NLP
  • ICTA logo
    ICTATransactional AnalysisCertified practitioner
  • IIPAExperiential Learning FacilitatorCertified
  • Deep Reflections logo
    Deep ReflectionsCertification creatorProprietary methodology
Deep delivering a keynote with a microphone
Opening keynote. A reflective leadership experience for 110+ leaders representing 70+ countries.
Deep facilitating a circle of leaders in a sunlit room
Leadership residential. Experiential learning in a leadership circle.
Large group of leaders at an international workshop
Global cohorts. Cross-cultural leadership facilitation.
Coaches in Toronto holding Deep Reflections cards
Toronto. Coaches exploring Deep Reflections cards together.
Online session with leaders from Southeast Asia
Southeast Asia. A virtual sharing session with senior leaders.
Participants in an experiential dialogue activity
Experiential learning and dialogue.
Deep speaking with host Saba Shaikh for International Mentoring Center
International Mentoring Center. In conversation as featured speaker.
Group photo of senior leaders after a facilitation
Cross-cultural senior leadership facilitation.